Google AdSense Tutorial
Google AdSense Tutorial
Google AdSense is the most popular online advertisement service. It is provided by Google, but it is not related to its search engine. By using Google AdSense you can generate revenue from third-party ads on your website. There are many tricks and different approaches that will help you utilize the best revenue from Google AdSense. Here we will try to cover the basics in order to provide you with a successful start in Google AdSense. In our Google AdSense Tutorial we will cover the following topics: Introduction to Google AdSense What is Google AdSense and how to benefit from it. Google AdSense Integration How to use and integrate the Google AdSense code in your web site? GoogleAdSense Tips and Tricks Useful tips and tricks for getting the best results from Google Adsense. Google AdSense Alternatives Direct advertising, Commission Junction, AdBrite and others.
Google AdSense Introduction
Google AdSense is probably the most popular advertisement service on the web. By including a specific javascript code in your web site, it allows you to generate revenue though different advertisements related to your web site content. The amount of generated income is based on the type of advertisements and the number of clicks on them.Your income is generated both from clicks on ads and from impressions (number of times the advertisement is shown on your web site).
Besides the clicks and the impressions, you can earn money by including a Google search box in your web site code. If your web site visitors use it you will get a percent of the profit relevant to their search terms. AdSense for Feeds and AdSense for Domains are also available . The first one places ads in the feeds managed by Google for your web site. The second one allows advertisements to be included for domains that do not open a web site with content.
All AdSense options are described at:
https://www.google.com/adsense/support/bin/topic.py?topic=8433
Bear in mind that making money with Google AdSense requires a popular site with popular keywords on it and attractive positions for the ad placements.
Generally, the software is administered by Google and you can monitor your balance through your Google profile.
The service is freely accessible for everyone who complies with the corresponding Terms of Use.
You can check the Terms of Use here:
https://www.google.com/adsense/support/bin/answer.py?answer=48182
Google AdSense Integration
In order to start using Google AdSense you need to create an account first. This can be done at:
https://www.google.com/adsense/Click on the Sign Up button to proceed. Fill in all required details and be sure to read the Google AdSense policy before completing the sign-up procedure.
Once the sign-up procedure is completed, you will get a welcome e-mail with instructions on how to use the Google AdSense tool.
Log in the Google AdSense panel and using the included wizard generate the Google AdSense code according to your preferences.
It will be similar to the following one:
<script type="text/javascript">
<!-- google_ad_client = "pub-UNIQUE_NUMBER";
/* 300x250, created 29/03/10 */
google_ad_slot = "11111111";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript" src="http://pagead2.googlesyndication.
com/pagead/show_ads.js">
</script>
Instead of the "UNIQUE_NUMBER" string you will see a number which is generated by Google and is unique for your account.
In
the Google AdSense panel you can check the reports regarding the Google
AdSense activity on your web sites. Also, from there you can generate
code for advertisement blocks with different shapes and formatting and
tune your AdSense setup.Once you have the Google AdSense unit code you should include it in your web site.
If you have an HTML web site, you can include it directly in the source code.
If you wonder which is the best position for your Google Adsense advertisements, you can check this article:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954Basically, the way to include the code depends on your web site technology and personal preferences.
Most of the popular php scripts come with additional extensions which allow you to insert the Google AdSense code without editing your files.
Here we will show different ways to include the code in open-source PHP projects.
We will start with Joomla 1.5, which is probably the most popular open source CMS.
You can find comprehensive instructions on how to install and use the software in our tutorial:
http://www.siteground.com/tutorials/joomla15There are many different approaches for integrating the Google AdSense code. We recommend that you use a Joomla extension for this purpose.
Using such an extension allows even people who know nothing about programming to enable Google AdSense for their accounts.
You can choose the preferred extension from the following resource:
http://extensions.joomla.org/extensions/ads-a-affiliates/google-ads
Then you must follow our Joomla 1.5 tutorial in order to complete the extension installation:
http://www.siteground.com/tutorials/joomla15/joomla_extensions.htmSome extensions allow IP blocking. This way you can block yours and prevent a violation of the Google AdSense Terms of Use while performing tests.
Another widespread open-source script is WordPress. This application is one of the most popular free blogging solutions.
You can find detailed information on how to install and use it at:
http://www.siteground.com/tutorials/wordpress/Since inserting the Google AdSense code directly in the WordPress theme's source code requires some programming knowledge, we will use a Google AdSense plugin.
You can choose the one which best covers your needs at:
http://wordpress.org/extend/plugins/search.php?q=adsense
Detailed instructions on how to install plugins can be found in our WordPress tutorial:
http://www.siteground.com/tutorials/wordpress/wordpress_plugins.htmAlso, every plugin has an Installation tab and the specific installation instructions are published there.
Once you install and activate the plugin, you should enter the specific code generated through the Google AdSense wizard.
Most of the other scripts have similar solutions for adding the Google AdSense code. You can either use an external extension or you can insert it directly in the source code of your web site.
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